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Tap or Die is a jiu-jitsu company that’s run by jiu-jitsu people. Our first offering is a Tap or Die T-shirt with the Tap or Die logo on the front with the “Why Jiu-Jitsu is like a Pit Bull” graphic on the back, (we will be donating a percentage of the proceeds from these shirts [...]

Lionel Billie has officially joined the Tap or Die team and is working on designs for the company. Lionel is an artist–flat out–he tattoos, makes swords (yes, swords), he air brushes, he has started a custom, chopper mortorcycle company called Chicken Bone Choppers. The guy’s a renaissance man, and he does jiu-jitsu. Lionel is currently [...]

Today was my first day back. I’m going to start training again. For the last little while I’ve been teaching with very little training, but it’s time to start again. I rolled with one of our blue belts and he did the best he’s ever done against me. I was very impressed and tired after [...]

My computer bit the big one a couple of days ago so I’m using a loaner. I never realized how much I depend on the computer for everyday things like looking up a phone number, checking my bank account, writing this blog, staying in touch with people, It’s kind of scary the degree of my [...]

This picture is taken directly from a pair of Tap or Die gi pants. I just got some pictures of art work from a friend of mine (Lionel “Chicken Bone” Billie) that will be used on our Tap or Die (cholo cut) gi bottoms. These will be specially designed West Side editions and sport an [...]

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We have an octagon in Logan—yep, a cage—in Logan it’s a marketing juggernaut. As a matter of fact having a cage in northern Utah is pretty rare. I’m going to start a marketing campaign around the cage. None of our competitors in Logan have a cage and the chances of them getting one are slim [...]

I run a couple of jiu-jitsu schools now and I’m quickly learning the difference between being the master of your school and being a servant of your school—me, I’m a servant. Some people open up a school and they put themselves on a high pedestal, they demand respect, they’re egocentric and condescending. They think their [...]

Some people dislike BJ Penn. I like the guy–always have. I like the fact that sometimes he fights out-of-shape, it makes him human. It makes him lose fights too, but that’s part of his appeal. When you can walk into a judo competiton at 19 years old and demolish every black belt in your division [...]

I don’t think mushin translates well into English, it means “no-mindedness.” Mushin no shin is a zen expression meaning mind of no mind. It’s a little confusing, but it is the secret of flow. Some of the guys who write about mushin don’t know it’s about flow, but it is. “Mushin is achieved when a [...]

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