thoughts from a jiu-jitsu company

I like gi pants…even though I wore them backwards for a month and a half when I first started BJJ in ’98. After I got them turned around, I liked them even more. Since I started jiu-jitsu I have modified my gi pants. I like to train in Cholo-cuts. What? you’ve [...]

BJJ lesson #2: Don’t let pride get in the way. It is better to tap out than suffer injury.
This lesson was actually written by one of my students; he’s hurt now, torn MCL.

Art is a friend of mine that I want to bring in to Tap or Die to help with stickers. He’s a sticker man, well, he’s more than that. Officially, he is a small business owner; he cleans carpets and office buildings and West Side Jiu-Jitsu and the Tap or Die office. [...]

Before I begin, I’d like to give my condolences to the family and friends of Charles “Mask” Lewis who recently died in a car accident; he was the founder of TapouT and has done a lot for MMA.
I still don’t like Tapout. The designs are wack for the most part and the company is [...]

Does the world need another t-shirt? Only if it’s a Tap or Die t-shirt. I think that’s where Tap or Die will start—the t-shirt. The t-shirt after all is a great vehicle, a vehicle that carries a message. It’s kind of like a potato or popcorn, they’re plain by themselves, most [...]

I’m a reader. I read all the time. Right now I’m reading three books 1) Seth Godin’s, Tribes 2) Russel Simmon’s, Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success 3) Helio Gracie’s, Gracie Jiu-Jitsu; I mention these books because I think what I read influences [...]

Tap or Die Headquarters…a large room inside West Side Jiu-Jitsu Academy will do fine. I need to clean it out, but it’s plenty big with large square windows and blue carpet. It will do. Check list: 1) find money 2) find talented people 3) design some cool stuff for jiu-jtsu people [...]

03/20/09
Tap or Die! is my company. Well, it’s still more or less an idea for a company, it’s still a seed now, but it will grow (from the root to the fruit). Today I will start by planting the seed.
What is it? What is Tap or Die? What [...]